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Tips For Developing a Successful Site

Make your site easy to use: While it might be tempting to have a cutting-edge Web site - don't forget the basics. You will fail if a visitor can't navigate successfully through your site. Provide clear, easy-to-understand navigational tools on each page of your site. Make it easy for a visitor to find your contact information on every page.

Provide useful content: Don't just sell! These days, it's not enough to have a Web site that lists your products and provides a shopping cart for purchases. If you want your visitors to return, you'll want to provide meaningful content. A CPA's site could publish tax tips and offer links to IRS forms. A catering service could offer articles on how to host a successful party.

Encourage customer feedback via online forms and e-mail: Pay attention to the valuable information your customers can give you. Consider using online surveys such as www.zoomerang.com. 

Develop a mailing list: Most consumers resent junk e-mail, also called "spam." A far more appealing strategy is to develop a mailing list. Invite your customers to "opt in" to receive a newsletter or notices of specials running at your business. Make this information relevant and useful for your customer. Consider providing a "coupon" that will give them a discount on their next purchase. And, always give the recipient an easy means to "opt out" of receiving future e-mails.